This concept has bewildered humankind for many years. Where did that idea come from? How did you know to do that? We can do some incredible things, oftentimes though we don’t know where or how the idea came to us. Some say it’s through a divine power, others believe it happens as a result of life experience and memory. One thing we know for sure is our subconscious works at a very high rate, if you don’t slow down and listen to your inner thoughts, you could be preventing that brilliant idea from coming to fruition. Take the time to listen to your inner voice and remember, there are No Bad Ideas! 

We asked the Founder/CEO of No Bad Ideas, Andy Moss, to shed some light on his creative process and how it has worked for him thru the years. See below: 

What does the creative process mean to you? 
For me the creative process is a 24/7 experience. It's about watching and listening, and being open to ideas and concepts. It's also about working in a team environment and listening and learning from others. There are some really talented people in this world, turn off your brain and listen. 

Where did the idea to start a hat company come from? 
I was always a hat kid growing up. Back then options were limited, you had Starter caps which were huge for team sports, and Kangol on the fashion side. I always liked baseball caps but could never find a quality fashion look. An idea was born! 

Where do you draw inspiration for look and design? 
I get inspired from many sources - TV, magazines, social media, walking down the street - ideas come and go and they often hit you when you least expect it. I try to keep an open mind on everything. The process never ends. 

Is there is a balance between designing for trend and designing for your customers? 
No doubt about it. Understanding your customer and what they like is extremely important. What is on trend might not work for your key customer base. You don't want to alienate them by changing your entire persona to fit what's "popular" at a given time. If it applies great, if not don't get caught up in the hype. 

What advice do you have for someone interested in starting a brand? 
Buckle up, this is not for the faint of heart! There is a lot of hard work, financial obligation, and stress that goes into starting and building a brand. Be prepared and go for it!